Photo: decodedmagazine.com
Photo: decodedmagazine.com

Marketing is like a whole other world, especially now with the influence of digital. Even the jargon marketers still insist on using acts like a gate keeping out those who may not speak the language.

I just don’t have the patience for that kind of approach anymore. Frankly, the advent of social media in a more connected world doesn’t tolerate it either. Today, you have to be able to speak to, and understand, people who may exist completely outside your field. The reality of silo and exclusive knowledge just doesn’t cut it anymore.

But the problem of how to market yourself when you’re not a marketer remains. How do you break through into that world when you’re not one of them? You’re going to run into this issue at some point because you’ll want to expand your audience beyond your friends. So, how do you get marketing knowledge without knowing marketing speak?

Easy. Thanks to social media the know-how is out there. you just have to know how to find it.

Because we’re DJs ourselves, we know your pain. Ask us whatever you need to know that will help you take your DJ-ing career to the next level.

Get a quick look at where to start with your own marketing plan here.