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In some ways, becoming a successful DJ has gotten a lot more complicated than it used to be. In other ways, it’s gotten a lot easier.

Before the digital age, finding gigs and marketing yourself took a lot of legwork. You had to visit club after club, getting to know as many promoters and owners as possible in the hopes that they would hire you. Networking, typically face-to-face, was key.

With the advent of digital, not only has DJing, itself, changed, but so has how DJs put themselves out there. Face-to-face networking is still best. There’s nothing like putting a face to a name and getting to know someone as an almost fool-proof way to get hired. Of course, you’ve got to be good at what you do, too.

Staying connected with potential employers, clients and fans is what will nearly guarantee a continuous stream of work for you, and by default, a continuous stream of pay.

You might’ve heard that a lot of people don’t use email anymore in favor of other social media channels, like Facebook, Twitter or Instagram. Although that may be true for personal interactions, email is still king as far as business communication goes.

As a DJ who’s hoping to work consistently, you should make it a point to collect the email addresses of everyone you come into contact with. Clients – past, current and future – should be asked to leave their email address with you. Even if you’re at a gig, you can find ways to suggest that the crowd visit your website and sign up for your newsletter.

With a list of email addresses recorded, you’ll be able to target a larger number of people with news about your events and services.

More tips on how to make email marketing work for you here.