Photo: The Late Show with Stephen Colbert
Photo: The Late Show with Stephen Colbert

DJ Khaled appeared on The Late Show with Stephen Colbert. This guy is nothing if not a master of the art of self-promotion. He puts out an album called Major Keys, follows it up with a book called The Keys, scores a Grammy nomination, and spreads his positive outlook via Stephen Colbert’s show.

None of that is to say that Khaled isn’t also loaded with talent. He is. People love his music for good reason.

Are you planning on asking Santa to give you DJ Khaled’s album and book this year? Check him out: