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Snapchat may be new on the social media scene, but it’s certainly not the poor cousin. Its popularity has skyrocketed over the course of just a couple of years, particularly among the 25 and under crowd.

Its latest triumph is a new partnership. Snapchat has purchased Bitmoji for a cool $100 million. Snapchat already offered users some emojis. The benefit of this purchase to users is that Bitmoji is a tool that allows users to customize the emojis they want to use.

If you already have a Bitstrips account, you’ll be able to link with Snapchat to create your own Bitmojis across both platforms.

Check out the video below explaining the new feature: