Native Instruments Receives A Huge Cash Injection
Here’s news that I’m almost positive is a first. Native Instruments has received €50 million from private equity firm EMH Partners. Venture capitalism has entered the music technology industry.
This cash injection is great news for NI who will now be able to get creative developing and testing new ideas without worrying about where the money to pay for it all is going to come from.
At the same time, it’s hard not to wonder about how outside agendas will influence what music companies do. Most companies and individuals don’t invest a ton of money without wanting some say in how that money is used.
Check out what NI has to say about it here.
