One of the most important aspects of being a DJ is maintaining an audience—and getting them to come to your gigs. Getting people to your venue requires advertising.

In the old days, this might have been done with flyers stapled on a plywood barrier outside a club or along a construction zone. However, modern-day technology presents you with another option: your favorite social media platform.

Most people use these platforms for personal stuff, food pics, or to stalk their exes. However, as an influencer, you should use social media to grow your business and extend your reach, and, therefore, your brand.

Tips for Using Social Media to Promote Your Brand

Here are some ways to use social media to your advantage.

Play to the strengths of the platform.

Social media marketing requires more than promoting the same event in the same way across all of your platforms. Each platform presents a different opportunity (and potential) for effective advertising. For example, Twitter has a character limit, so it’s best for essential data about your event (e.g., venue, date, time, etc.) Instagram wants pics, so have fun with that. Add a logo if you have one and use tracks to liven up the viewer’s scroll. (More on this later…) Playing to the advantages of the platforms can increase viewer engagement.

Use more visuals.

After some time scrolling, the average social media user is put off by large chunks of text. The informative paragraph about your event is not as appealing to your audience as an image of how fun that event will be. So, instead of writing out all of the finer details of your event, show pictures of previous events with the most pertinent information about the next event edited on them.

Try livestreaming.

Livestreaming is one of the most effective ways to improve your social media presence. Twitch, Youtube, and Instagram are prime locations for this type of content. Many DJs moved to this type of content during the pandemic. For example, David Guetta hosted two massive charity live streams raising a collective $1.2 million. Use a livestream to promote IRL events. One thing to be wary of as a live streamer is copyright-strike issues that take down livestreams. See more in our article Copyright Strikes: Live Streaming Sets and Copyright Issues.

Stay relevant.

This article is probably out of date already because change happens fast on the internet. A trend dominates social media one day and is cringeworthy even to mention the next. Facebook was once the place to be, even for younger people. Now, few young people create new accounts there, opting instead for TikTok. Tomorrow, TikTok could be the Among Us of platforms. However, you make a career of knowing what is the next hot trend. Use those skills to stay on top of the changes that happen on social media.

Social Media You Should Use

So, on which platform is best for you? The answer is complicated because different platforms are better for different things. Here’s a quick overview of each.

Twitter

Twitter is an exceptional platform for spreading information and hyperlinks to upcoming Livestream or IRL events. As Dan from Beatmatch Guru says, Twitter has a primary demographic of younger adults with 38.5% of its audience being from ages 25 to 38. Keep this in mind when promoting on this platform. Younger people also tend to be the primary demographic for livestreaming, so this is an ideal platform for their advertising.

Instagram

Instagram is one of the foremost image-sharing websites in the world, so it is ideal for the types of visuals that we talked about before. This is an excellent place to post pictures. However, there is no direct linking with Instagram. That’s why so many of them say, “Link in bio,” which is something you should do, too. The link should feed into livestreams, your website, the venue’s site, or provide more information regarding the event somehow.

YouTube

YouTube is the premier location for internet video. YouTube is also one of the best livestreaming platforms on the internet. You can also record the streams and post them on your profile, which increases your relevance and presence on the platform.

Twitch

Twitch is another of the most popular livestreaming locations on the internet for DJs and content creators alike. Many DJs do livestreamed shows with interesting audience participation techniques that would not be possible in a real-world setting. In addition, the subscribers and donations that you can accrue throughout your livestream are a good source of income, leading many to go full time.

TikTok

In the past few years, TikTok has taken over the social media market, sitting in the top 5 downloaded apps in the app store for years. Its massive consumer base makes it a great place to market yourself and your brand. Furthermore, its popularity with teenagers and young adults would allow you to expand your brand to a broader fanbase.

Using all of these social media platforms and strategies, you will expand your brand exponentially and bring new customers to your page. In addition, you can use social media to direct people to your shows or even do shows entirely online.

Social media is an invaluable tool that you need to be able to use effectively. Do not let yourself get left in the past.

References

Top 40 Live Streaming DJs 2020. Clubbing TV. (2022). Retrieved 3 May 2022, from https://clubbingtv.com/top40-live-streaming-djs-2020/

Mobile DJs Guide To Social Media 2022 | Get Started Today!. Mobile DJ Basics. (2022). Retrieved 3 May 2022, from https://mobiledjbasics.com/djs-guide-to-social-media/

Best Social Media to Use as a DJ [Top Advice] | Beatmatch Guru. Beatmatchguru.com. (2022). Retrieved 3 May 2022, from https://beatmatchguru.com/best-social-media-to-use-as-a-dj/

Best Social Media to Use as a DJ [Top Advice] | Beatmatch Guru. Beatmatchguru.com. (2022). Retrieved 3 May 2022, from https://beatmatchguru.com/best-social-media-to-use-as-a-dj/