It would really be nice if all you ever needed to think about was how to make your DJ sets better. The reality is that if you’re hoping to make a living DJing, you’re going to need to dedicate a significant amount of time to marketing yourself.

Finding new clients has its own special problems. You need to make sure you have a website, cards, a demo, and anything else that will help the right people find you. You also need to get out there and network.

But what about all of those past clients who loved your work but who haven’t called you in a while. The worst thing you can do is sit back and assume they will call you again when they need a DJ. You should instead be assuming that those clients might have misplaced your business card.

There are lots of things a DJ can do to make sure that you’re always top of mind. First and foremost is to make sure that you’re keeping a record of clients’ contact information. Keep it safe and don’t spam them.

Try creating an email newsletter. You don’t have to send it out weekly or even monthly. You can decide that a quarterly newsletter strikes the best balance for you.

Use a calendar to schedule follow-up emails.¬†For every gig you play, record the contact information of the organizer, manager, and anyone else who might be in a position to hire you. Follow up with them immediately after the gig. Then check in with them every few months or so. Using your calendar’s automatic reminders will ensure that you don’t leave anyone out or leave too much time in between follow-ups.

Send cards (hardcopy or online) to your clients for every holiday. If you DJ weddings, send your clients an anniversary card.

Don’t be afraid to send promotional notices, too. Create a 10% off promotion for past clients. Encourage clients to book before a certain date for a discount: Book your Christmas party before October 31 and get 20% off.

How do you keep track of former clients? How do you keep them coming back?